Job Description
Senior Digital Marketing Manager
We're looking for a Senior Digital Marketing Manager to build and scale StackAI's growth engine. This is not a traditional digital marketing role. We're looking for someone who understands that search, content, websites, paid acquisition, and AI-powered discovery are no longer separate functions, they're part of one integrated system that drives enterprise demand.
You will own how prospects discover StackAI across Google, AI assistants, and our website. You'll develop our SEO strategy, lead our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), build high-performing demand generation programs, and continuously improve our website's ability to convert visitors into pipeline.
You'll work directly with our founders and partner closely with product, sales, and design to accelerate growth.
This role is ideal for someone who enjoys building from first principles, experimenting rapidly, and using AI to amplify execution.
What You'll Do
Own StackAI's Search & Organic Growth Strategy
- Develop and execute StackAI's SEO strategy across technical SEO, content strategy, site architecture, authority building, and conversion optimization
- Identify high-value search opportunities across enterprise AI, automation, knowledge management, customer support, compliance, and adjacent categories
- Drive organic traffic growth, keyword rankings, domain authority, and organic pipeline generation
- Partner cross-functionally to create content that ranks, converts, and establishes StackAI as a category leader
- Continuously improve site structure, internal linking, metadata, schema markup, and technical performance
Lead AI-Era Search (AEO & GEO)
- Define StackAI's strategy for visibility across ChatGPT, Claude, Gemini, Perplexity, and emerging AI search platforms
- Conduct ongoing LLM visibility audits to understand how StackAI appears in AI-generated responses relative to competitors
- Optimize content, structured data, citations, and digital authority signals that influence AI-generated recommendations
- Partner with PR and content marketing to strengthen StackAI's presence across authoritative sources leveraged by AI systems
- Develop repeatable frameworks for measuring and improving AI search visibility
Build & Scale Demand Generation Programs
- Design and execute integrated demand generation campaigns across paid media, email, content, events, and social channels
- Build account-based and persona-driven programs targeting senior enterprise buyers in the IT space
- Launch and evaluate rapid growth experiments across channels, audiences, and messaging
- Use performance insights to scale successful programs and sunset ineffective ones
Own Website Performance & Conversion
- Treat the StackAI website as a revenue-generating asset
- Drive conversion rate optimization through landing page development, experimentation, and A/B testing
- Improve visitor-to-pipeline conversion across product pages, content experiences, and campaign destinations
- Own website analytics, attribution, tracking, and reporting infrastructure
Optimize Paid Acquisition
- Manage and evolve paid programs across Google, LinkedIn, and other relevant channels
- Leverage AI-native advertising capabilities to improve targeting, creative performance, and conversion efficiency
- Monitor campaign performance, budget allocation, attribution, and ROI
- Continuously test messaging, audiences, creative concepts, and landing page experiences
What We're Looking For
- 5+ years of experience in digital marketing, growth marketing, demand generation, or SEO-focused marketing roles within B2B SaaS
- Demonstrated success growing organic traffic, search visibility, and pipeline through SEO initiatives
- Strong understanding of technical SEO, content strategy, keyword research, site architecture, and search analytics
- Experience developing and executing integrated demand generation campaigns
- Hands-on experience with website optimization, conversion rate optimization, and marketing analytics
- Familiarity with AEO, GEO, AI search optimization, or a strong interest in how AI is transforming search and discovery
- Experience with HubSpot, Salesforce, Google Analytics, Search Console, and modern marketing technology stacks
- Strong analytical skills and comfort using data to drive decision-making
- Excellent communication and copywriting skills, particularly for technical and enterprise audiences
- Experience using AI tools and automation to increase productivity and scale execution
- Entrepreneurial mindset with the ability to operate independently and thrive in ambiguity
Bonus Points
- Experience marketing AI, developer, infrastructure, workflow automation, or enterprise software products
- Deep expertise in SEO and content-led growth
- Experience building account-based marketing or account-based experience programs
- Familiarity with healthcare, financial services, legal, government, or other regulated industries
- Experience designing AI-powered marketing workflows and automation systems
Why StackAI
- Help shape the future of enterprise AI at a pivotal moment in our growth
- Direct access to leadership and meaningful ownership from day one
- Build foundational growth systems that will influence the trajectory of the company
- Join a small, talented team that moves quickly and values great ideas over hierarchy
- Competitive compensation, meaningful equity, comprehensive medical, dental, and vision coverage, daily meal allowance, and commuter benefits
- Hybrid work environment based in San Francisco
Job Tags